The AI ​​search wars are heating up

It seems that as we approach the end of a year for artificial intelligence, the company formerly known as Facebook is hard at work trying to compete in a very crucial area – search.

The Information reports that Meta is pursuing its own AI search engine to position the Meta AI tool that interacts with users as a powerful large language model.

Here are three things you need to know about this breakthrough technology…

It’s Search Inside AI

The first thing you need to know is that Meta’s goal is to replace the search functions within Meta AI that currently use Google search or Bing.

By creating its own AI search, it will decouple its own platform from these traditional sources.

This all makes sense as we begin to transition to intelligent AI tools and away from traditional tools like Google’s dominant search engine that has helped billions of users since the early days of the Internet.

“With new conversational and image analysis capabilities, Meta AI can take your everyday ideas and make them extraordinary.” write Meta representatives as part of the field. There is a lot that a system like this can do to increase human search and more.

Media deals are part of the deal

Insiders say that as part of this AI search process, Meta has signed a deal with Reuters to have their news featured on the platform.

Then, too, OpenAI pursues its own SearchGPT system and has apparently worked with sources like The Atlantic for content.

We can see that companies want users to move to a place where they use AI platforms to search instead of traditional browser search engines.

Assistants and Agents

This phenomenon is also only a small part of the “assistant agent” model that is happening right now.

We’ve worked a lot on AI assistant technologies that are more lifelike than traditional offerings, but not autonomous in the way newer systems are.

We mentioned, for example, how fluid AI models take more intelligence to the extreme and how they might end up endowing new models with forms of reasoning.

We also noted the appearance of OpenAI’s o1 model, which has its own reasoning capabilities such as error correction, and an even newer Orion model that is supposed to debut this year or next.

And that’s not the only company working on its next-gen models — there’s Anthropic’s Claude and Google Gemini, and a handful of other efforts moving the ball forward.

In general, experts talk about the power of “agentic AI” – combining its formidable knowledge base with proactive initiatives. For example, Claude can now use a personal computer in the same way a human can. This means that instead of looking over the agent’s shoulder, the human can give much more responsibility to the AI ​​and sit back and let it do its job.

“Agentic AI refers to a new class of artificial intelligence systems designed to act autonomously, making decisions and taking actions without direct human interventionKate Rogerson writes this month at Interface.ai. “These systems are capable of processing massive amounts of data, reasoning and adapting to real-time changes in their environment. The evolution from traditional artificial intelligence to artificial intelligence marks a leap forward in how systems can handle complex tasks such as reasoning, planning and learning from experience – just like a human agent.”

So look for these types of models to start showing up in use cases across industries. Our world will never be the same.