Browsing: Marketing
But Aparna LabrooProfessor of Marketing at Kellogg and Uzma Khan at the University of Miami, he explored what happens when…
Struggling with your “self-concept”—that is, the thoughts and beliefs you use to define who you are—can seem like a deep,…
“He was telling me how much he loved making a particular painting,” says Teeny, “but he caught himself and added,…
Food companies spend more than 1 billion dollars a year marketing to childrenand highly processed foods they now make up…
Although they make up just 1.5 percent of the population, South Asian Americans are unique in their purchasing power. While…
The trendIn recent years, several nonprofits have rebranded with more generic, inspirational names. For example, The Lakeview Pantry, a food…
It’s possible, however, that some of these same marketing tactics could be leveraged to empower kids to make better choices,…
Now, imagine every ad you see online talking to you like that. It’s almost as if advertisers know you, your…
Jacob Tinyassistant professor of marketing at the Kellogg School, sees huge potential for genetic AI to help with new forms…
“This is just boring,” he says Craig Wortman, clinical professor of marketing at the Kellogg School. For Wortmann, this seemingly…