Browsing: Marketing
Food companies spend more than 1 billion dollars a year marketing to childrenand highly processed foods they now make up…
Although they make up just 1.5 percent of the population, South Asian Americans are unique in their purchasing power. While…
The trendIn recent years, several nonprofits have rebranded with more generic, inspirational names. For example, The Lakeview Pantry, a food…
It’s possible, however, that some of these same marketing tactics could be leveraged to empower kids to make better choices,…
Now, imagine every ad you see online talking to you like that. It’s almost as if advertisers know you, your…
Jacob Tinyassistant professor of marketing at the Kellogg School, sees huge potential for genetic AI to help with new forms…
“This is just boring,” he says Craig Wortman, clinical professor of marketing at the Kellogg School. For Wortmann, this seemingly…
So what happens to all that money?It’s a matter of interest Ata Jamiassistant professor of marketing at Kellogg.”A lot of…
Details like these make traders pay attention and open their wallets. For game companies, sponsored live streams are seen as…
“You don’t marginalize by accident,” he says Eric Anderson, professor of marketing at the Kellogg School. “If you think of…