The flagship RED V RAPTOR XL camera is now owned by Japan’s Nikon Corporation.
Exciting news coming out of Tokyo this morning with the announcement that Nikon is acquiring film camera maker RED. According to a press release issued on March 7, Nikon Corporation has entered into an agreement to acquire 100% of its outstanding holdings RED.comLLC (RED) whereby RED will become a wholly owned subsidiary of Nikon.
RED.com, LLC is headquartered in Foothill Ranch, California, USA and was founded in 2005. The company has approximately 220 employees and is principally engaged in the design, development, manufacturing, sales and service of professional digital cinema cameras
Since its inception, RED has been at the forefront of digital cinema cameras, introducing industry-defining products such as the original RED ONE 4K to the ground-breaking V-RAPTOR [X] with exclusive RAW compression technology.
RED’s contributions to the motion picture industry have not only earned it an Academy Award but also made it the camera of choice for many Hollywood productions, respected by directors and cinematographers worldwide for its commitment to innovation and image quality optimized for the highest levels of filmmaking and video production.
RED Makes high quality digital cameras like the Raptor V XL.
The agreement was reached because of Nikon and RED’s mutual desire to meet customer needs and deliver exceptional user experiences that exceed expectations by merging the strengths of both companies. Nikon’s expertise in product development, exceptional reliability and expertise in image processing, as well as optical technology and user interface together with RED’s knowledge of cinema cameras, including unique image compression technology and color science, will enable the development of distinctive products in the professional digital cinema camera market.
Nikon says it will use this acquisition to expand the fast-growing professional digital cinema camera market, building on the companies’ business foundations and networks, promising an exciting future of product development that will continue to push the boundaries of what is possible in film and video production.
