How the social responsibility of influence can change the creator’s economy

As the influence industry continues to evolve, content creators and influences are also looking for meaningful ways to use their platforms. BUSINESS SOCIAL RESPONSIBILITY (ISR) is A newly established initiative designed to bridge the gap between creators, brands and non -profit organizations to promote significant social impacts.

_{Why Bushman Group started the ISR}

ISR is the spiritual child of Alex Bushman, founder of the Bushman Group and co -founder of Wegavewhat. With a background in non -profit organizations and a social impact strategy from the University of Pennsylvania, Alex has spent years of consultation with non -profit organizations, chips and creators to align their platforms with reasons that are really interested in non -profit space.

Now, with ISR, it aims to formalize this project – to help influencers find their charity passions, connect brands to deliberate partnerships, and link non -profit organizations to enhance their work.

At the ISR launch last January, creators and content models such as Lauren Chan, shared how it works with Welcome on Chinatown and Chelsea Boat from @Afro_child collaborates with a non -profit called Meta Foundation that focuses on viability.

I talked to Alex to find out more about why it began the social responsibility of the Influencer, what it means for the future of the creator’s economy and how influences can participate in the use of their platforms to create significant change.

Emma: What is Influencer’s social responsibility?

Alex: Influencer’s social responsibility is a charity initiative that enables influencers and brands to use their platforms to give back.

On a small level, helps influences and chips [the causes] They take care of and connect with non -profit organizations in this area. The ISR helps them find campaigns and events that are aligned with their platforms and reinforce the work of those non -profit organizations that are already doing an incredible job.

At the macroeconomic level, it is the change of industry and the reform of the social media landscape for social impacts. If you look at the corporate social responsibility industry, which did not exist 10 years ago, I think this is the evolution or orbit of the creator’s economy.

Emma: What inspired you to start the ISR as an initiative and a brand?

Alex: I have consulted one by one for four years … Meeting with incredible non-profit organizations, chips and creators. I helped them understand what causes are close to their hearts or passionate.

I also came from a social impact background. I went to Penn and got Master’s in Social Impact Strategy. My master’s degree was a large part of the place I learned about CSR and how it worked. I thought that corporate social responsibility would be the orbit of my career.

Emma: How did you participate in the field of influence if you thought that corporate social responsibility would be your career?

Alex: I fell into the field of influences. Again, my history is on the social impact and in the non -profit space. In 2020 I worked at a refugee and immigrant power company called EAT Offbeat … All chefs are refugees and immigrants in New York. And when the pandemic hit … people no longer order the supply. And the chefs came up with the change of business model.

I was trying to figure out how to get this message out and let people know what we are doing. At that time, I followed only one influence, Danielle Bernstein from Weworewhat. I sent her a cold DM and asked if I could deliver food from Eat Offbeat.

Emma: How did the conversation with Danielle Bernstein bring you to the field of influences?

Alex: Danielle ended up publishing about Eat Offbeat and sharing how wonderful the food and chefs were. It ended up being a transformative for us. And that was my kind of moment. Influences have these huge platforms and could use their platforms for social impacts. This has led to the construction of Wegave with Danielle and the influence of their social responsibility.

Emma: Why is ISR important for the creator’s economy and the influence industry?

Alex: First, this industry has changed and cultivated so much the last 10 … Many of these creators have created these platforms and businesses. And with everything that happens in the world, I think people want to use their platforms for purpose.

In addition, the people who follow them want to use their platforms deliberately. In the same way that people have looked at celebrities or athletes or anyone with a platform in the past … These influences now cover this role or are at the same level as these cultural images that set the example of younger generations.

The brands are also based on creators to raise awareness of their brands and businesses. I think they want to have more important collaborations, authentic partnerships that are aligned with their beliefs.

Emma: So if you are a creator of content or influence that wants to get involved in the ISR and start returning, what can you do to get started?

Alex: If you are influence that wants to use their platform to give back, you can get involved in three main ways. You: you:

– Watch a digital event

– Watch IRL programming (a personal event)

– arrive to be part of the influenced and brand Rolodex

We build this type of impact, rolodex. All of these non -profit organizations, what are interested in all brands, such as the issues they are interested in, and creators such as the issues that interest them.

ISR will work a little like a service. We will understand how to match brands, influences and non -profit organizations and help these influences, brands and non -profit organizations create meaningful planning that feels aligned with all involved.