Dolby Laboratories is having a typically busy CES this year, as a slew of new brands and devices confirm they’re set to adopt Dolby’s immersive Dolby Vision HDR and Dolby Atmos audio formats.
The main feature of the Dolby CES 2024 booth reminds us of the growing range of premium car manufacturers that have turned to Dolby Atmos for their in-car audio systems. Just yesterday Mercedes-Benz, Audible and Amazon Music revealed a partnership to bring Dolby Atmos titles and tracks on Audible and Amazon Music to Mercedes-Benz customers. The Amazon Music app with Dolby Atmos is now available in select Mercedes-Benz vehicles, and the Audible app is confirmed to launch later this year in Mercedes cars equipped with optional Burmester 4D and 3D sound systems and the latest generation of MBUX.
Dolby also announced a partnership with Lotus as the performance car brand makes its debut at CES, allowing CES visitors to see the new Lotus Eletre SUV and groundbreaking Dolby Atmos integrated sound system.
Mercedes-Benz and Lotus support means that the number of car manufacturers that have either already installed or committed to support Dolby Atmos sound systems has now doubled.
Dolby also had big news to share at CES 2024 about its Dolby Atmos FlexConnect system, which allows consumers to optionally add additional external wireless speakers to FlexConnect-enabled TVs to create a full surround sound experience with minimal fuss — even in difficult room layouts. Hisense joined TCL in announcing support for the FlexConnect system, as the Chinese TV brand was already running a demo of its own FlexTech brand of new wireless rear speaker options for 2024 TVs on the CES floor.
Renowned TV chip maker MediaTek also recently announced that it will support Dolby Atmos FlexConect on the Pentonic smart TV platform, on Pentonic and Filogic chipsets.
Dolby, for its part, is using CES to preview an expanded palette of deployment options for Dolby Atmos FlexConnect, such as new installation methods, and to explain how the system can evolve to work with next-generation wireless protocols.
Moving into the world of gaming and computing, two of the most popular PC monitor manufacturers in the gaming world revealed at CES 2024 that they will be introducing support for the Dolby Vision HDR format in their new lineups for the first time. Alienware was first out of the traps, announcing Dolby Vision for its AW3225QF 32 4K QD-OLED gaming monitor, and then Asus revealed that it’s adding it to the ROG Swift OLED PG32UCDM.
Last but not least, Dell announced on January 4 that it will add Dolby Vision HDR and Dolby Atmos audio support to its latest XPS 16, XPS 14 and XPS 13 laptops.
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