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Almost every business either develops AI supplies or prepares to develop. Each of these efforts faces the same challenge: each new AI application arrives with a new and often overlooked attack.
Palo Alto Networks wants to help solve this problem. It’s new Prisma airs platform, revealed in this year’s RSA Conference In San Francisco, it offers businesses a comprehensive approach to protecting AI applications.
The company also announced Intent to obtain Protect AI, an established AI security solutions provider. Palo Alto will take advantage of AI to enhance the offer of Prisma Airs and accelerate its capabilities to secure business ecosystems.
The business security crisis
The rapid integration of AI into all business functions creates an almost perfect vulnerability storm. Businesses develop AI applications and use LLMS in almost every department. This accelerates innovation, but also introduces new blind safety points.
These new security gaps create opportunities for sophisticated attacks, including model manipulation, poisoning by data, and injecting attacks that traditional security tools are badly equipped to handle.
Statistics report a disappointing story: While 90% of organisms They are actively applying or planning to explore the large cases of use of language models, only 5% express high confidence in AI security readiness. This gap between adoption and protection represents a technical vulnerability and a strategic business risk that requires immediate attention from executive leadership.
A platform approach for security AI
Palo Alto Networks’ Prisma Airs, short for “AI Runtime Security”, is a complete platform designed to tackle these challenges by protecting the entire AI ecosystem. Its protection covers growth in growth, including protection for applications, agents, models and data.
PRISMA AIRS offers five critical possibilities:
- Scan model AI: Enables the safe AI models adopting them by scanning them for vulnerabilities, protecting against dangers such as model violation, malicious scenarios and cut off attacks
- Attitude management: Provides information on security risks across the AI ecosystem, detection of excessive rights, sensitive data exposure and misunderstandings.
- AI Red Teaming: Reveals possible vulnerabilities before attackers do through automated penetration testing that test AI stress using adaptive techniques such as real opponents
- Running Time Security: Protects threats during operation, including direct infusion, toxic content, data leaks, overloading of resources and hallucinations.
- Security Agent AI: Ensures AI Autonomous Agents against emerging threats such as identity forgery, memory handling and tool abuse
Differentiation through completion
PRISMA AIRS is a continuation of the Palo Alto Networks platform strategic, first presented in April 2024. The platform highlights the integration of different security capabilities on a cohesive platform, rather than more inheritance approaches to offering disconnects. Prisma Airs brings this philosophy to the AI Security Sector, where the fragmentation would be particularly harmful.
The architecture based on the Palo Alto platform gives the company several significant advantages: reduced complexity, rationalized management, integrated visibility and improved operational efficiency.
With the integration of AI’s security into their broader platform frame, Palo Alto Networks is based on it, allowing organizations to face the full range of AI vulnerabilities while maintaining consistency with existing security work.
The acquisition of Protect AI, a key player in AI applications, further enhances the story. Its integration into the Palo Alto Networks ecosystem creates a terrible market advantage that enhances the company’s strategic platform.
Competitive landscape
The AI security market is evolving rapidly. Platform security leaders such as Palo Alto Networks and Cisco have taken decisive first places, with Cisco’s acquisition of Cisco from Cisco from Cisco showing a serious commitment to this area.
Traditional cyberspace companies such as Fortinet, Zscaler and Netskope are expanding their security portfolios to address the threats of experts for AI, though often with less complete approaches from dedicated platforms.
The market has also attracted specialized AI security companies such as Lakera and Hiddenlayer, which are developing focused solutions for specific AI security challenges, but may not have the possibilities of completing the biggest players.
The advantage of Palo Alto Networks comes from the entry of the early market in combination with the integrated nature of Prisma Airs. The platform’s integrated, preventive security measures, such as scanning and management, along with the possibilities of protecting reactive execution time, make an exciting offer.
Take analyst
There is no doubt that the gap between AI adoption and safety readiness is an important business risk that requires attention.
As Anand Oswal, SVP and GM in Palo Alto Networks, it is aptly noted when they announce the new offer: “As organizations incorporate AI into every aspect of their activities, securing the performance platform of running time that provides continuous visibility and in real time.
The reality is that we are in a world where AI adoption is no longer optional, making security solutions such as Prisma Airs. The construction of AI safe and secure allows businesses to exploit AI’s transformative potential, while avoiding the most important dangers. Businesses facing these challenges completely and strategically will be better placed to thrive at AI’s age.
Prisma Airs is not the only product announcement made by Palo Alto on RSAC. Also released a significant information In the offer of Cortex clouds. Palo Alto Networks Cortex Xsiam 3.0 brings new e -mail protection capabilities and exposure management capabilities to its integrated solution. The two announcements show an aggressive and comprehensive approach to cyberspace.
The first winners in the AI protection market will be companies that help businesses achieve this level of protection. Innovations such as Prisma Airs, coupled with the rapid evolution of Cortex cloud, show a deep understanding of today’s business needs. This is exactly what Palo Alto makes one of the fastest moving and most dominant players in the industry.
Revelation: Steve McDowell is an industry analyst and Nand Research is an industry analyst company, which has been involved or has been involved in research, analysis and consulting with many technology companies – this does not include Palo Alto networks. Mr McDowell does not hold share capital positions with any company mentioned.
