Surprise the new follow -up goes alive.
It was republished on February 20 with a new report in the many billion dollar data harvesting industry and its shocking development, fueled by unlimited users’ monitoring.
Google Chrome users are being watched. Last year’s decision to resurrect the monitoring cookies caused a privacy storm, as did the alleged Data collection from private browsing sessions. But the planned new Google upgrade should fix this for everyone. Don’t be very excited, though. There is an unpleasant new follow -up surprise that has just gone live.
First to the good news. Monitoring cookies will eventually be killed with a “global exhortation” upgrade once, giving Chrome users a apple -like choice and (probably) not monitored. All good, although time is unclear and the industry seems to be worried that this can be unjustly advantageous to Google, given its own account monitoring. As a result we expect the inevitable regulatory green light and possible delays.
But while this is a good move of privacy, the stunning update that has just gone live seems to be bad news for the same users who benefit from a lump sum worldwide. We speak digital fingerprints, which Google is prohibited as “wrong“2019, but now has been resurrected. Since February 16, fingerprints have also been expanded to watch all your devices – such as smart TVs and gambling consoles, providing a rich new seam of your advertising data for advertising industry.
“Campaigns for Privacy Protection Called Google’s new rules on watching people online” An obvious violation of users’ privacy “, News of the BBC She reported this weekend, citing Martin Thomson of Mozilla warning that “Google has given itself – and the prevailing advertising industry – the permission to use a form of surveillance that people can’t do much to stop”.
THE UK data regulator He explains that “the fingerprint includes the collection of information on the software or material of a device that, when combined, can uniquely detect a particular device and user”, reflecting Thomson’s warning that “even the Users who realize privacy will find it hard to stop.
Google says the reversal reflects a new device landscape, with smart devices that allow “a wider range of surfaces served” while they say News of the BBC That “privacy technologies offer new ways for our partners to achieve emerging platforms … without being at stake in the privacy of users”.
There was a small bug when Google announced this change in December, as I mentioned at the moment. But with that now they live, there has been more push and it remains unclear how the regulators will respond. French regulatory authority Candyfor example, has warned that “using fingerprints for advertising purposes requires the consent of users who should be able to deny as simple as acceptance.”
In the meantime, Google says: “We continue to give users the choice whether to receive personalized ads and work throughout the industry to encourage the responsible data use.” Only time will say what will happen next as all our devices begin to report. I can’t be right.
The data industry
A new report from detector It sheds some light on what’s happening behind the scenes, as all your data is collected, collected and won. And just as with everything else, this is a market that is reformed by AI, just as the volume of data increases.
“This industry has long been the silent manager of the exchange of information in the digital space,” says VPnmentor, “affecting the way in which data accumulate, packed and rendered. Data brokers utilize many sources and methods for gathering information for information for consumers and the construction of dynamic users, which are then sold to third parties.
The statistics are intense. This data brokerage industry is already worth “about $ 390 billion US”, and could increase to “$ 672 billion US by 2032.” If these prices are accurate, says VPnmentor, this makes the industry with the same level – or even big then – social waist and cyber security. You can see why there is so much hunger for more of your data than more than your devices.
What remains unclear is how AI will affect these numbers as it becomes more widespread. We are still in the early stages of this trip. “The increasing rate of digital adoption worldwide, coupled with the rapid rhythm of innovation in technology and automation, has only made consumer data an increasingly valuable advantage. Data brokers are already pursuing intersection monitoring to They facilitate the dynamic profile. which allows for more aggressive mediation. “
In the meantime, Chrome users are left with the irony of a simultaneous good movement in monitoring of cookies and poor fingerprints. The advertising industry needs your data and this is unlikely to change. I have reached Google to ask if an exception can eventually come and will be informed if I hear something back. Nothing so far.
