Browsing: Marketing
To understand this changing landscape, Kellogg Insight interviewed Jim Leczynski, clinical associate professor of marketing at the Kellogg School and…
In the following excerpt from their chapter “The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics” in the forthcoming…
So Florian Zettelmeyer describes a key challenge businesses face in their marketing efforts: understanding return on advertising investment, especially for…
Mindset is a state of mind that affects how we interpret and respond to things in our environment. You may…
Set the price too high and you may fail to get any customers. Set your price too low and you…
Many would say that such decisions, which violate morally based positions, are highly hypocritical.But if someone confidently says that dogs…
“They live and die by these clicks,” he says Bobby Calder, emeritus professor of marketing at Kellogg. “They fire people…
You can remind yourself how happy you are in general, so you don’t have to cut corners, or (in case…
What can we make of the new online marketing landscape and how might consumer interactions be transformed?Jacob Tinyassistant professor of…
If you feel like TV commercials have gotten louder, faster, and busier—in a word, more energetic—you’re right. A Kellogg study…