Browsing: Marketing
“This is just boring,” he says Craig Wortman, clinical professor of marketing at the Kellogg School. For Wortmann, this seemingly…
So what happens to all that money?It’s a matter of interest Ata Jamiassistant professor of marketing at Kellogg.”A lot of…
Details like these make traders pay attention and open their wallets. For game companies, sponsored live streams are seen as…
“You don’t marginalize by accident,” he says Eric Anderson, professor of marketing at the Kellogg School. “If you think of…
It can take a lot of information to make a good decision. If you’re hiring someone, you’re probably conducting multiple…
“It’s a big change,” he says Guy Aridor, assistant professor of marketing at the Kellogg School. “They are trying to…
If you’re like most people, you probably instinctively prefer the first strategy, which emphasizes consensus, over the second, which relies…
To understand this changing landscape, Kellogg Insight interviewed Jim Leczynski, clinical associate professor of marketing at the Kellogg School and…
In the following excerpt from their chapter “The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics” in the forthcoming…
So Florian Zettelmeyer describes a key challenge businesses face in their marketing efforts: understanding return on advertising investment, especially for…