Browsing: Marketing
You can remind yourself how happy you are in general, so you don’t have to cut corners, or (in case…
What can we make of the new online marketing landscape and how might consumer interactions be transformed?Jacob Tinyassistant professor of…
If you feel like TV commercials have gotten louder, faster, and busier—in a word, more energetic—you’re right. A Kellogg study…
Starbucks’ entry into the metaverse has drawn criticism as well as praise. Some have gone so far as to suggest…
Here’s a roundup of some of our favorite findings about how emotions like anger, fear, disgust, and anticipation can shape…
But a team of Kellogg researchers wondered if this “zero price” strategy could be counterproductive at times. Xiaomeng fanformer Kellogg…
But will it get the results you want?After all, for every punch thrown online, someone is ready with a counter…
Over the past decade, augmented reality (AR) technology has reduced this uncertainty. By superimposing virtual objects onto a live view…
Obviously, you would choose another activity to spend your time on, perhaps a different online destination. But understanding what this…
Perhaps you fear catastrophic illness or untimely accidents. Maybe you’re afraid you’ll lose your job (or work at the same…