Browsing: Marketing
“Super Bowl commercials often feature the best and most creative work of advertising agencies,” says Rucker. “A lot of effort…
Actually, previous research has shown that people are more likely to make a donation the greater the impact they think…
But Kelly Cutlerassociate professor at the Medill School of Journalism and a lecturer in the Kellogg Executive Education program, says…
Luxury houses are particularly vulnerable at these times because their identity is not only linked to the products but also…
With an unprecedented dataset on the content people watch on their phones, a team of researchers including Kellogg’s Guy Aridor…
“When these drugs became legally, it was a huge revenue opportunity,” he says Chethana acharKellogg Associate Professor of Marketing. But…
But instead of a shine, the new logo caused an blast.After a week of social media attacks, news coverage and…
This phenomenon is often called “viability responsibility”. Since a company needs to change certain features of its product to make…
These platforms, called retail networks, have become a popular model in digital advertising. Pioneer by giants such as Amazon and…
“AI that best imitates people in general look like a good thing,” he says Blake McShaneProfessor of Marketing at Kellogg.…