Author: EconLearner

The perception that women pay a “pink tax” for products that are seemingly identical to those marketed to men has led to several new and proposed laws with the aim of ending price discrimination.But the legislation and the outcry assume that the so-called men’s and women’s products are, indeed, the same. New research reveals no significant price differences between comparable products aimed at women and men, he explains Anna Tuchman, professor of marketing at the Kellogg School. Co-authored the study with Sara Moscowari at the University of California at Berkeley and Natasha Batia Akrogoni Research.”Comparable” is the key word, Tuchman…

The revived bottle was sold in a vintage bottle and – as part of the launch – elite customers in New York were given the opportunity to drive past 1930s Prohibition landmarks in vintage cars. In a statement from Anheuser-Busch, the company that makes Budweiser, the company announced that the limited-edition product “gave beer lovers a chance to experience and taste history.”when Kent Grayson, associate professor of marketing at Kellogg, when he learned about the campaign, he immediately recognized that the company was appealing to customers’ desire for authenticity. That is, instead of appearing to respond to fickle consumer demands…

“When you look at consumer behavior, it’s like there’s a firewall between people’s behavior and the motivation behind it,” he says. Gina Fong”and you have to break that firewall.”To access this deeper understanding, Gina Fong interacts with customers in their natural environment: as they order coffee, choose their work clothes, and mop their floors. As a consumer anthropologist, Fong gains insights from these encounters that would never be visible on a spreadsheet.”There’s a saying in anthropology about making the unfamiliar familiar,” says Fong, clinical assistant professor of marketing at the Kellogg School and principal of Fong Insight, a marketing consulting…

But there is a rub. For individual donors, the benefits of sharing are much more limited. There is a risk that the sharer’s followers will do so think of them as braggarts or as someone who directs selfless acts for personal gain.Kellogg School Assistant Professor of Marketing Ike Silver he wondered if there was a way around this conundrum.In new research, Silver and co-researcher Deborah Small of Yale University found that when donors saw a message asking them to share their donation on their social media accounts to further the cause (rather than just sharing their donation), they increased clicks…

Journals, data leaks, or news stories that explain the comprehensive picture companies can create of a person’s Internet usage raise privacy alarms. But most people have shrugged and accepted the status quo in exchange for convenience.Soon, however, changes by businesses and governments will overturn the current system of tracking Internet users, he says Guy Aridorassistant professor of marketing at the Kellogg School, who studies competition and regulation issues in digital markets, focusing on the economic aspects of the collection and dissemination of consumer data. “From a consumer perspective, what this means going forward is that you’ll hopefully have more transparency…

The move, hailed as a victory for user privacy, ultimately cost major tech platforms billions of dollars.But when marketing professor Kellogg Anna Tuchman looked into the issue, found very few studies that showed the effect on businesses that advertised on these apps.In fact, no one had really quantified the value of user data—such as browsing activity and online purchases—that is tracked and shared across apps to help serve ads across many major advertising platforms. This type of data is called “off-site data” because it is used to target ads on a specific platform, but is generated outside of the platform.So…

The 2023 Kellogg Marketing Leadership Summitco-hosted by Kellogg, McKinsey & Company and Egon Zehnder, brought together marketing leaders in discussions focused on how they can build resilience for companies, teams and themselves in the face of radical changes in the industry. What are today’s marketing leaders facing — and what does that say about the industry at large?Kellogg Insight spoke with some of the hosts afterwards to reflect more broadly on the trends, challenges and opportunities of the current moment. Three main themes emerged.Marketing leaders continue to struggle with the influx of data available to their teams—and the changing skills…

There have been a lot of layoffs in gaming recently.getty You may have noticed that there have been many layoffs in Western game development and the game press recently. There’s a lot going on here, so let’s get into it. There are many factors at play as to why companies fold or simply downsize, and the reasons vary from game development to game type. So let’s start with the big one. Game development budgets were huge and unsustainable As I have pointed out in many of my previous articles, the reckoning is finally here. Game development budgets were huge and…

Islamic rules on the environment will be at the fore at COP 28 in the United Arab Emiratesgetty The United Arab Emirates (UAE) is considered a relatively progressive Muslim country with a vibrant multi-ethnic community and is also home to the International Renewable Energy Agency (IRENA). The country also sees itself as a universal place of talks, especially since then officially recognized Israel and opened diplomatic relations with the country in 2020. As the host of the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC – COP 28), it is now under unprecedented…

An annotated version of the viral video that claims to show someone with a weapon that is actually a baton.Twitter / YouTube A video went viral on Friday purporting to show someone with a rifle at the Indonesian Hospital in Gaza, which was held up as evidence that Hamas is using hospitals as a staging ground for military activity. The video was even promoted by Israel’s official account on X, the social media platform formerly known as Twitter. But a closer look at the video reveals that it’s not a weapon. The video actually shows someone with what appears to…