5 ChatGPT urges you to become an outstanding thought leader
When you are known for your expertise, business becomes easier. Instead of going out and convincing people to work with you, they come and find you. Prospects fill out the recruitment form, follow you on LinkedIn, submit requests and are ready to pay. Your reputation precedes you and signing clients seems simple. If you’re good at what you do and know your stuff, you might be closer to this scenario than you think.
Dillon Kivo helps clients develop their expertise to develop their personal brand and win new clients. As the Wall Street Journal bestselling author of The Authority Playbook and owner of the public relations firm Authority Titans and the news website Kivo Daily, his clients include Fortune 500 companies, high-level executives, established entrepreneurs and emerging thought leaders working to leave their mark.
Kivo shared his top ChatGPT prompts for becoming an authoritative thought leader, based on his five pillars of establishing your expertise. Copy, paste and edit brackets in ChatGPT and keep the same chat window open to continue content.
Become known as a thought leader with these ChatGPT prompts
Access control
“Mastery is the most basic element of expertise and is only achieved through dedication to a craft or business,” Kivo explained. To be considered an expert, you have to achieve mastery, which he said is “a very misunderstood concept.” Contrary to popular belief, you don’t need years of experience and training to achieve mastery, because “many people spend years of their lives practicing the same subject only to be upstaged by someone far less experienced who happens to discover something than the expert who he’s been working in this position for years, I’d never thought of that.” Use this prompt to find the gaps and hidden passages reserved for those who know where to look.
“I run a business in [describe your business and niche]. To gain dominance and establish myself as an expert, I seek out potentially overlooked strategies that could propel me forward in my field. These might include unique topics to write about, untapped customer demographics, or innovative approaches within my niche. Based on my business description, can you suggest any such strategies or areas I could focus on to develop a deeper expertise and differentiate myself from others with more traditional experience? The goal is to identify less obvious but highly effective paths to becoming an authoritative thought leader in my industry.”
Practice consistency
Consistency will help you turn your actions into repeatable results, especially when it comes to your personal brand. “Consistency is the hallmark of a true expert. Rather than getting lucky and creating the perfect product once, the expert knows how to consistently provide the skill needed to create the perfect product over and over again, like an assembly line.” Are you doing this with your online presence? Could you honestly say that you show up consistently, with a steadfast commitment to excellence? “This isn’t something you do with random bursts of energy,” Kivo said, “It’s a pattern you develop over time.” Social media helps you share your knowledge on a regular basis, but your message needs to match. Check the consistency of your post with ChatGPT.
“I’ve pasted my recent social media posts below. Could you please rate their consistency in terms of language, style, tone and themes? My goal is to build a strong personal brand and it’s important that my content reflects a consistent identity across platforms. Look for patterns or discrepancies in how I present my messages, the type of language I use, the overall tone, and the topics I cover. This analysis will help me understand if I’m creating successfully an assembly line-like consistency in my branding efforts or if there are areas I need to improve on to maintain a solid and credible presence.”
Use social proof
In a sea of many companies or experts all doing the same thing, social proof will make you stand out. “Customer and customer opinions will either drive sales in the future or reduce the returns your business has. How often do you collect reviews? Every compliment, every bit of positive feedback, every time a customer says you changed their world, make sure it’s saved and used in your public communications. Kivo recommends providing “immediate responses to customers on every channel they contact you through” and “engaging your customers directly as you can.” Use this prompt to elicit highly shareable email testimonials.
“I’m drafting an email to my client to ask for their feedback and stories about their experience [describe the nature of your service/work]. This feedback is vital to projecting the effectiveness of our services on my website and in public communications. Can you help me write an email that will encourage them to share their positive experience, either as a reply or on one of these platforms [add names of where you want the reviews]? It should express appreciation for them or their business, emphasize the importance of their feedback in helping others [mention specific ways their feedback helps]and assure them that sharing their experience is simple and effective.”
Leverage existing knowledge
If you’ve made it this far, you already have existing knowledge. But you may not make the most of it. “Experts take their place by demonstrating a deep knowledge and understanding of a position.” Customers know exactly what to ask for. Are you clear on what you know and could you explain who you are and what you stand for in simple terms? Become widely known in your field by being synonymous with your art, which Kivo simply says, “is what people pay you for.” He added that “many will pay for education, but when it comes to completing a project, they pay for the educated.” Be clear about what you’re selling with this prompt and use it to meet new people and explain what you do on your website or social media resume.
“I work at [describe your industry or field] and create results for my clients like [describe the specific results or changes you bring about for clients]. Based on this, can you help me define the exact position I hold and what I stand for, in simple and effective terms? The goal is to clearly articulate my unique value proposition and expertise, making it obvious why clients should choose my services. This definition should encompass my knowledge, my experience and the distinct benefits I offer, positioning me as an expert in my field.”
Leverage new skills
“While there are many things you can do to expand your skill set, the only skills that matter are the ones that differentiate you from your competition,” Kivo explained. If you learn what everyone else is learning, you will get the results everyone else is getting. But you want more than that. Being an authoritative thought leader means gathering new knowledge and skills and sharing the results in your own unique style. Can you teach someone how to do something brand new? Can you be on the cutting edge of your industry and impart your knowledge? Position yourself as a thought leader by learning and teaching new material. Learn what to learn and develop with this simple prompt.
“In my current role as a [describe your current role or position]I am looking to expand my skills in ways that set me apart from the competition [mention your industry or field]. What are the emerging skills or knowledge areas in my industry that I need to focus on to learn to maintain a cutting edge position and maximum relevance to my clients? The goal is to identify areas where I can gain new expertise that not only differentiates me, but also allows me to share unique insights and teachings with others, thereby strengthening my position as a thought leader.”
ChatGPT asks you to build and increase your authority
Become an authority in your field and win the business game. The more established you are, the more people will look for you, the less effort it takes to win customers and generate results. Access mastery and find new avenues to explore, practice consistency and build trust in your public posts, and build social proof by asking happy customers to share their words. Leverage your existing knowledge and make sure it’s clear who you are in the minds of your audience, then think about what to learn and apply to stay highly relevant. Use these ChatGPT prompts to take your influence to new heights.
