AI email generators allow one to write better emails, faster.
Well-written emails can be incredibly powerful, allowing organizations to attract new customers and retain the ones they already have. Conversely, a poorly written email can reduce conversions and ultimately turn potential customers away from a brand altogether. Unfortunately, getting it right isn’t always easy: Writing effective emails takes skill, knowledge, attention to detail, and plenty of time. However, new AI-powered email generators promise to simplify the process of creating engaging, effective emails with relatively little effort and time. Here’s a look at what email AI software can really do and list some of the top products on the market.
What is AI Email Assistant software?
AI email builders, sometimes known as email assistants or email writers, aim to automate the process of creating marketing or other emails and optimize the results to improve open rates, engagement and conversions.
Email generators work on similar principles to AI text generators like ChatGPT, but are tailored specifically for writing emails. They are based on machine learning and natural language processing algorithms that, based on user prompts, analyze what is required in terms of writing purpose and style, along with length, language, and the like. They then use large data sets of past emails with similar requirements, along with other user-supplied data, to create a draft, learning from user feedback over time. Emails can be segmented for different customer demographics and personalized for people using the same techniques, based on data provided about the individual or customer group.
How can AI improve email?
AI email builders don’t just create the email itself — they can, as we’ve seen, help segment subscriber lists and personalize messages for individual prospects or customers. They can also optimize subject lines and calls to action, as well as schedule emails for the most appropriate times.
But their main function, of course, is to produce email content — and, here, they not only save time, but can also improve the quality of emails. They ensure emails are appropriate in tone and style, helping to create a professional image and consistent brand identity. It’s also very useful in cases of writer’s block, offering suggestions when prompted. and most AI email builders can run A/B tests, evaluating the performance of emails with different content variations and optimizing them in real-time. Over longer periods of time, they can optimize all of these features based on the success — or not — of previous emails.
Top AI Email Generators
There are dozens of AI email generators on the market, ranging from free products to highly sophisticated—and often expensive—subscription packages. Many can write other types of content as well.
Some of the most important email builders are:
Rytr
One of the cheapest products on the market, Rytr provides more than 30 use cases and templates, along with formatting options, an AI content detector-like plagiarism checker, and custom use cases.
One of the most widely used AI email generators on the market, Rytr can create a wide range of content, including articles and social media posts, as well as emails. There are different pricing plans, ranging from a basic free version to a premium package at just over $24 per month.
After selecting a language, the user can choose from more than 20 preset voice tones, from “formal” to “casual” to “funny” to “inspirational,” or create their own. They can then provide a phrase, sentence or keyword as a starting point while choosing how “creative” the AI should be. Editing tools include the ability to shorten, expand, enhance and change various elements. Rytr can produce up to three variations of the same content, and there are a number of different formatting options and a plagiarism checker. The package is highly rated on review sites, where it is praised for its high-quality content and effectiveness in multi-channel promotion.
Jasper
Jasper offers a wide range of templates, for blogs, websites and ads as well as emails. It integrates with Grammarly, includes a plagiarism checker, and supports voice prompts.
The basic Creator pricing plan costs $39 per month per seat, with a Pro version that adds more brand voices and other features for $59 per month per seat, and a Business package tailored to the organization with additional control, security, team training and technical support . It’s highly rated for email marketing campaigns, with A/B testing of subject lines, calls-to-action and email content — the company claims, for example, that client Goosehead Insurance increased email click-through rates by 22% by incorporating package in your marketing workflow. Jasper is also widely used for customer support, particularly by smaller companies.
Copy.ai
Copy.ai offers a number of features designed to enhance email content, including a sentence re-wrapper, a formatting tool, and a tone check. Other features include email templates, automated email campaigns and analytics.
There is a free version, which offers only basic features and is aimed at people who want to try before they buy, with a starter package for one seat that costs $36 per month, and an advanced plan that offers five seats, with additional features such as more of 15 marketing workflows and sales workflows, priced at $186 per month. With more than 10 million users, the company says it targets marketing managers, coordinators and assistants who are specifically looking to create promotional emails, cold emails or lifecycle messages.
Flowrite
With many AI templates, Flowrite creates three different, personalized emails for each request, with grammar and spell check functions.
It’s popular with individuals and small groups, with a Light version that offers 200 messages per year and costs just $4 per month. The $12 per month Premium package tops out at 2,000 messages, while unlimited texting is $24 per month. there is a free trial for all of them. Meanwhile, Enterprise packages can be customized for the specific organization. Flowrite is compatible with Gmail, Twitter, Outbox, Linkedin, MailChimp and other platforms. Top use cases recommended by the company include influencer outreach, link building outreach, PR outreach, and project status updates for clients.
Hypotenuse
Hypotenuse includes HypoChat, an AI chatbot that helps generate email responses. It offers Shopify integration and can create optimized product descriptions , as well as other types of content such as blog articles, social media, and ads.
A single plan costs $29 per month and allows 50,000 words, with a five-user plan for $59 per month that goes up to 120,000 words and adds additional features. the company also offers customized customized packages. It is good for clients who produce a wide range of written material as well as email. It claims that one marketing agency client saved more than 80% of their time by automating their workflows and editorial tasks.
Conclusion
AI email builders promise to take the slog out of email creation by offering easy-to-use, customized content in just a few clicks. There are a wide range of packages out there with varying levels of complexity and cost, with many offering a free or very cheap basic version for those who want to try before committing.
