LAS VEGAS, NEVADA – APRIL 11: UFC CEO Dana White appears on stage during UFC 300 press … [+]
UFC 300 is set to provide a significant revenue boost for TKO Group Holdings.
According to UFC CEO Dana White, the historic event is projected to eclipse the 1 million PPV plateau.
According Adam Stern of Sports Business Journalthis is the first time the promotion has reached this point since before the pandemic.
The UFC is also expecting a massive $16.5 million live gate at T-Mobile Arena in Las Vegas on Saturday, April 13. That total would tie it for third in UFC history and would be the highest live gate for any non-Conor McGregor card.
UFC 300 PPV is only available to ESPN+ or Disney subscribers. The cost of the PPV for subscribers is $79.99. ESPN is running a special early bird deal for fans that allows them to get the PPV for $69.99 if they buy before the event starts.
Only the last five matches will be included in the PPV market. Here are the matches on this portion of the card.
- (c) Alex Pereira vs. Jamahal Hill – UFC Light Heavyweight Championship
- (c) Zhang Weili vs. Yan Xiaonan – UFC Women’s Strawweight Championship
- Justin Gaethje vs. Max Holloway – BMF Title Fight
- Charles Oliveira vs. Arman Tsarukyan – Lightweight
- Bo Nickal vs. Cody Brundage – Middleweight
The first qualifiers will be available exclusively on UFC Fight Pass, which costs $9.99 per month and includes a full library of the promotion’s events. The following four races will be part of the first qualifier.
- Jalin Turner vs. Renato Moicano – Lightweight
- Jessica Andrade vs. Marina Rodriguez – Women’s Flyweight
- Jim Miller vs. Bobby Green – Lightweight
- Cody Garbrandt vs. Deiveson Figueiredo – Men’s Bantamweight
The middle portion of UFC 300 is available on ESPN or ESPN+. These are the four fights included in this section of the card.
- Jiri Prochazka vs. Aleksandar Rakic - Light Heavyweight
- Aljamain Sterling vs. Calvin Kattar – Featherweight
- Kayla Harrison vs. Holly Holm – Women’s Bantamweight
- Sodiq Yusuff vs. Diego Lopes – Featherweight
Early qualifiers start at 6pm, intermediate qualifiers at 8pm. and the main card begins at 10 p.m. (all east).
Fans who will be in Las Vegas but haven’t purchased a ticket but would like to be there in person will likely have to turn to the resale market.
The The 20,000-seat T-Mobile Arena for the UFC and boxing events, but the projected live gate suggests the show is already slated to be a sellout. PPV dollars and the live portal are only a piece of the monetization pie.
The UFC stands to gain even more from sponsorships and other branding deals planned for Saturday’s event.
No wonder White felt free enough to increase the performance bonuses from $50,000 to $300,000 for the event. The hype surrounding UFC 300 has dominated social media in the combat sports community.
The promotion of the UFC on social media channels and the discussion abroad about the fighters and the event have generated millions of impressions.
With the hype train in full force, it could be a great weekend for the UFC and its fans. Look for official weigh-in coverage on Friday, April 11 and fight night coverage on Saturday, April 12.
On Sunday, April 13, I’ll be looking at the most viral moments from UFC 300.
