Browsing: organizations

In 2025, B2B organizations will finally take advantage of AIForrester B2B leaders have spent much of the past year trying…

Robot and young woman face to face.getty Artificial Intelligence, or AI, is like a highly specialized tool in an enterprise…

But over time, as technology has improved, we’ve gotten better at collecting and analyzing data. Much better. In response, a…

“They live and die by these clicks,” he says Bobby Calder, emeritus professor of marketing at Kellogg. “They fire people…

However, despite well-designed programs and dedicated staff, few organizations actually measure their impact. So how do they know what works…

But maintaining these partnerships is complicated and many don’t last, according to Karen Smilovichprofessor of Operations at the Kellogg School.In…