Marketers, Don’t Be Too Hasty to Act on Data Marketing February 10, 2024 In the following excerpt from their chapter “The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics” in the forthcoming…
Marketers must embrace AI to increase B2B event success Innovation February 5, 2024 Marketers face longstanding event planning and execution challenges In the ever-evolving B2B marketing landscape, events continue to dominate marketing program…
