How to encourage authenticity at work Organizations March 1, 2025 But authenticity in the workplace can be easier than it is, especially for people from marginalized social groups. Black employees,…
For brands, perfection is outside and authenticity is inside Marketing November 16, 2023 What can we make of the new online marketing landscape and how might consumer interactions be transformed?Jacob Tinyassistant professor of…
We prefer Authentic Products. But what does “authenticity” mean? Marketing November 11, 2023 The revived bottle was sold in a vintage bottle and – as part of the launch – elite customers in…
