Browsing: attention
If you feel like TV commercials have gotten louder, faster, and busier—in a word, more energetic—you’re right. A Kellogg study…
Miles Rote is the head of author strategy at KAA, empowering authors through navigating book writing, editing and publishing. Check…
Recent survey with Benjamin Friedrich of Northwestern University’s Kellogg School of Management and Martin Hackmann of UCLA illustrate these important…