In B2B advertising, don’t sleepwalk on your platform decision Innovation October 18, 2024 Mike Burton is co-founder and EVP of Strategic Partnerships at Bobora. getty When designing your martech stack, the decision to…
The future of targeted advertising in a world without cookies Marketing April 16, 2024 “It’s a big change,” he says Guy Aridor, assistant professor of marketing at the Kellogg School. “They are trying to…
