Browsing: ads

These platforms, called retail networks, have become a popular model in digital advertising. Pioneer by giants such as Amazon and…

But Aparna LabrooProfessor of Marketing at Kellogg and Uzma Khan at the University of Miami, he explored what happens when…

Now, imagine every ad you see online talking to you like that. It’s almost as if advertisers know you, your…

So Florian Zettelmeyer describes a key challenge businesses face in their marketing efforts: understanding return on advertising investment, especially for…

If you feel like TV commercials have gotten louder, faster, and busier—in a word, more energetic—you’re right. A Kellogg study…

But how much does all this advertising matter, negative or positive?Voters may be so tired of politics that they don’t…