Browsing: Business Insight
A new paper by Tessa Charlesworth, assistant professor of management and organizations at the Kellogg School, explores this complex question…
And yet other online communities, such as Stack overflowthey have thrived.The demise—or success—of sites like these is of interest Ahal…
Lyft has always used an algorithm to match drivers and passengers, so they thought they could tweak it to make…
But what might this look like in practice? Here are five ideas to consider, each based on research from the…
That’s the question users (referred to as “hosts”) on platforms like Airbnb and car-sharing company Turo face when deciding when…
But maintaining these partnerships is complicated and many don’t last, according to Karen Smilovichprofessor of Operations at the Kellogg School.In…
But how should administrators adapt their roles to embrace ChatGPT?Kellogg’s Robert Bray has given much thought to the subject. Not…
The perception that women pay a “pink tax” for products that are seemingly identical to those marketed to men has…
The revived bottle was sold in a vintage bottle and – as part of the launch – elite customers in…
“When you look at consumer behavior, it’s like there’s a firewall between people’s behavior and the motivation behind it,” he…