Author: EconLearner

By Kailynn Bowling, co-founder ChicExecs PR & Retail Strategy Company. getty Every business is different. From your company history to your products to the customers you serve, your story is unique to your business. A brand story goes beyond your About Us page—it includes business facts, but packages them into a narrative that tells the world about your business’s values, culture, and personality. But capturing the true essence of that story and sharing it with the world isn’t always easy. You need to define the facts, tone and form to tell the world who you are as a brand. Branding…

By Jared Atchison, co-founder WPFormsa drag and drop form builder for WordPress used on over 4,000,000 websites. getty No matter how good you are at it, creating fresh and relevant content day in and day out is easier said than done. Content creation is a complex and time-consuming process. Thus, it is often difficult to maintain the quality of content while maintaining a demanding schedule. Fortunately, you don’t have to create content from scratch every time. You can simply repurpose the content you already have and create something completely new for your target audience. Let’s look at the various ways…

5 ChatGPT asks you to identify your next big business opportunity getty What could be around the corner for you? A huge new business, a game-changing client, an exciting deal? All of these things could be on their way. But instead of sitting there and trying to manifest them in your life, you can use ChatGPT to go out and find them. You can explore the possibilities and think about what you want. These 5 prompts will help you find new avenues to explore to open up options on how to kill. Copy, paste and edit brackets in ChatGPT and…

New regenerative organic certified spirits from Anytime Spritz.Anytime Spritz Maddy Rotman and Taylor Lanzet are college friends turned co-founders of a regenerative organic alcohol brand, sourcing their ingredients from ROC-certified farms here in the US. “We met on Maddy’s first day of college in an environment class,” says Lanzet. “We bonded over our love of cooking, farming and dive bars.” They continued to be roommates in New York while working at brands such as Imperfect Foods, Daily Harvest, Chipotle and Everytable. Taylor Lanzet and Maddy Rotman, co-founders of Anytime Spritz.Anytime Spritz During this time they turned their kitchen into a…

Reputable scientific journals assume that the research they publish will be replicated—that is, will yield the same results even when the experiment is repeated by someone else. But when a team of researchers tested this hypothesis in 2015, they found that 60 percent of randomly selected psychology articles from the highest quality journals failed to replicate. Similar patterns were found in economics, biology, and medicine, beginning what has become known as the “reproduction crisis” in science.How can scientists restore confidence in their findings? Manually repeating all published experiments would be a simple solution, but “it’s completely out of reach,” says…

The limited release flavor unfortunately didn’t make it to this world. But the data collected about who bought it and who didn’t led to some lasting insights. That is, a group of researchers led by marketing professor Kellogg Eric Anderson discovered a segment of customers with highly unusual—and highly unpopular—tastes. If those customers buy your new product, the researchers found, it’s likely to fail.This image is both useful and unexpected. “The failure rate of new products is incredibly high. It’s hard to know, will a product succeed or fail?’ says Anderson. Knowing that some markets, which usually signal success, actually…

These assessments help all kinds of businesses make decisions, such as where to take risks and how to improve their operations. But how do ratings affect the people being rated? New research from Kellogg’s Hatim Rahman suggests that despite the opacity of these algorithms—indeed in large part becauseof this opacity — shape people’s behavior in unexpected ways. Rahman, assistant professor of management and organizations, investigated the impact of algorithms on an online job platform for freelancers. “There’s a lot of talk about the future of work and what it’s going to look like,” says Rahman. “These platforms are part of…

It is a critical area with high stakes. For example, there is evidence that different groups perform better, because of the integration of different skills and perspectives, and that fair systems create employee loyalty by giving credit where credit is due. In addition, racial, ethnic, and other biases in hiring, promotion, and compensation have significant legal implications for businesses and other organizations.The good news is that there are new ways to improve diversity, equity and value — with the data already available in your business. New technology enables you to use data to visualize, understand and address diversity and performance…

Do you spot the problem here? While many of us have heard the phrase “correlation is not causation,” some of us have a harder time separating the two in practice. In this case, the relationship between app payment and spending could be causal, but it can also be boiled down to another simple fact: the people who download the app are already your best customers.The problem can be exacerbated when graphs and other data visualizations enter the picture. This is because our powerful visual system is designed to look for patterns. In fact, according to new research from the Kellogg…

This is no longer the case. Today, AI tools and workbenches allow you to click through some pretty advanced modeling techniques, with no coding or programming language knowledge required. This certainly does not mean that everyone can be a data scientist. But business professionals today can have AI at their fingertips to make data-driven projections. Sometimes, it’s as simple as clicking a button that says “prediction.”To put this in perspective, let’s look at the four phases of data analytics technology for the business—three that got us to this point and one for what’s next.Phase 1—Simple data managementFor years, businesses have…