Author: EconLearner

Journals, data leaks, or news stories that explain the comprehensive picture companies can create of a person’s Internet usage raise privacy alarms. But most people have shrugged and accepted the status quo in exchange for convenience.Soon, however, changes by businesses and governments will overturn the current system of tracking Internet users, he says Guy Aridorassistant professor of marketing at the Kellogg School, who studies competition and regulation issues in digital markets, focusing on the economic aspects of the collection and dissemination of consumer data. “From a consumer perspective, what this means going forward is that you’ll hopefully have more transparency…

The move, hailed as a victory for user privacy, ultimately cost major tech platforms billions of dollars.But when marketing professor Kellogg Anna Tuchman looked into the issue, found very few studies that showed the effect on businesses that advertised on these apps.In fact, no one had really quantified the value of user data—such as browsing activity and online purchases—that is tracked and shared across apps to help serve ads across many major advertising platforms. This type of data is called “off-site data” because it is used to target ads on a specific platform, but is generated outside of the platform.So…

The 2023 Kellogg Marketing Leadership Summitco-hosted by Kellogg, McKinsey & Company and Egon Zehnder, brought together marketing leaders in discussions focused on how they can build resilience for companies, teams and themselves in the face of radical changes in the industry. What are today’s marketing leaders facing — and what does that say about the industry at large?Kellogg Insight spoke with some of the hosts afterwards to reflect more broadly on the trends, challenges and opportunities of the current moment. Three main themes emerged.Marketing leaders continue to struggle with the influx of data available to their teams—and the changing skills…

There have been a lot of layoffs in gaming recently.getty You may have noticed that there have been many layoffs in Western game development and the game press recently. There’s a lot going on here, so let’s get into it. There are many factors at play as to why companies fold or simply downsize, and the reasons vary from game development to game type. So let’s start with the big one. Game development budgets were huge and unsustainable As I have pointed out in many of my previous articles, the reckoning is finally here. Game development budgets were huge and…

Islamic rules on the environment will be at the fore at COP 28 in the United Arab Emiratesgetty The United Arab Emirates (UAE) is considered a relatively progressive Muslim country with a vibrant multi-ethnic community and is also home to the International Renewable Energy Agency (IRENA). The country also sees itself as a universal place of talks, especially since then officially recognized Israel and opened diplomatic relations with the country in 2020. As the host of the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC – COP 28), it is now under unprecedented…

An annotated version of the viral video that claims to show someone with a weapon that is actually a baton.Twitter / YouTube A video went viral on Friday purporting to show someone with a rifle at the Indonesian Hospital in Gaza, which was held up as evidence that Hamas is using hospitals as a staging ground for military activity. The video was even promoted by Israel’s official account on X, the social media platform formerly known as Twitter. But a closer look at the video reveals that it’s not a weapon. The video actually shows someone with what appears to…

Laboratory blue and colorless diamond jewelry by Valquère, the new arm of the Baunat Group.Baunat Innovative Antwerp-based diamond company Baunat has launched a laboratory diamond division alongside its existing ethical natural diamond business, becoming the first company of its kind to offer both natural and surface diamonds, in a clear play for two separate customers. Baunat Group’s new laboratory arm, Valquère, will also offer technically complex fancy colored blue and pink diamonds, bringing together science, art and traditional European craftsmanship in a cleverly designed new offering. In the heart of Antwerp’s historic Diamond District, Baunat was started in 2008 by…

Walgreens Boots Alliance sold shares in drug distributor Cencora, formerly AmerisourceBergen, … [+] for $674 million in proceeds, which will be used for “debt repayment and general corporate purposes,” the company announced on Nov. 10, 2023. The Walgreens and Walgreen Co. appears outside their corporate offices in Deerfield, Illinois. (Photo by Tim Boyle/Getty Images)Getty Images Walgreens Boots Alliance has sold more drug distributor stock Cencora, formerly AmerisourceBergenfor proceeds of $674 million, which will be used for “debt repayment and general corporate purposes.” The stock sale, which comes less than a month after former Express Scripts executive Tim Wentworth became chief…

The “Modern Warfare 3” campaign is a bad ending to an otherwise great story.Activision When in 2019 Modern Warfare Reboot complete, it turned out to be one of the best single player FPS campaigns in years. It was a tough act to follow, but while in 2022 Modern Warfare II The campaign had the occasional mistake, hitting the same highs when it mattered most. After revision MW2it was fair to wonder if the best was yet to come. However, there were nagging doubts, especially after the announcement that MW3 it would arrive just a year later MW2, despite the three…

Google will start clearing inactive accounts from December 2023SOPA Images/LightRocket via Getty Images Google has already confirmed that it is going to start deleting, although liquidation might be a better term, some personal Google Accounts starting December 1st. This cleanup will include almost any content you can think of: Gmail messages, Google Photos libraries, Google Calendar all appointments and Google Docs files are affected. Here’s everything you need to know ahead of the December deadline. The countdown clock to deleting Google content is ticking If the news of this move to delete inactive Google accounts comes as a complete surprise…