Author: EconLearner

The film’s success was another win for Netflix’s strategy of using its recommendation system to offer a wide range of content to potentially interested viewers. At best, movies and shows like K-Pop Demon Hunters, toy squid, or Stranger Things become must-see entertainment, driving a wave of new subscriptions.But it’s hard to say what made these particular movies and shows click with viewers. Was it the charm of the content itself? Or was it the boost provided by Netflix’s personalization algorithm?It’s a tough question – such a question Guy Aridorassistant professor of marketing at Kellogg, works to contact Netflix co-authors Kevin…

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Companies often learn by testing different prices over time. Experimenting with prices is like turning a dial. The lower the price, the higher the demand. Make your product more expensive and demand will decrease. Finding the right price is just a matter of setting the dial where that balance is most profitable.But for many companies, the process by which they find the right price matters. Learning the shape of a demand curve is like walking through a bumpy landscape in the dark. If a firm is slow to change its prices, it will pay the cost of setting a suboptimal…

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Artificial intelligence (AI) offers many opportunities to reshape healthcare delivery and access. In recent years, leaders across the healthcare industry have welcomed the boom in artificial intelligence and its promise to streamline administrative tasks and create efficiencies in provider workflows – ultimately empowering frontline clinicians to spend more time interacting with patients and delivering timely care. This represents a huge advantage in employer-sponsored health care. Half the US population (160 million people) gets coverage through their workplace – and employers collectively invest $1 trillion in health care offerings to ensure their employees have reliable access to high-quality care. But these…

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