By Jared Atchison, co-founder WPFormsa drag and drop form builder for WordPress used on over 4,000,000 websites.
No matter how good you are at it, creating fresh and relevant content day in and day out is easier said than done. Content creation is a complex and time-consuming process. Thus, it is often difficult to maintain the quality of content while maintaining a demanding schedule.
Fortunately, you don’t have to create content from scratch every time. You can simply repurpose the content you already have and create something completely new for your target audience. Let’s look at the various ways this can be done with blogs as an example.
1. Video
You can use your blogs to create educational video content for your target audience and build traction through top platforms like YouTube. Visual content usually requires researching a script before shooting the footage or animating the content. So your blogs may come in handy here as you have already done your research on blogs. You won’t need to do it again to get a decent video.
For example, if you’ve published a how-to post on your website that covers the steps to starting a blog from scratch, you can use that content as research material to create your video script. By doing this, you will educate your audience through different platforms without being overwhelmed by the content creation process.
2. Podcasts
In my opinion, podcasting is a great way to get your message out to the masses and engage your target audience with ease. However, the idea of starting a podcast can be daunting for many, especially small businesses that have to make do with a tight budget.
Starting a podcast requires not only research but also investment in the necessary equipment. Fortunately, there’s an easy way to get started. Just choose a topic for your podcast that resonates with your niche, choose an appropriate name, find relevant blog posts to create a script, hire a voice professional, and you’re good to go.
3. Infographics
Charts generally require a lot of research and fact-checking. However, it is a great type of content that can get you more eyeballs. Charts are powered by graphics and statistics, and to create them, you may need to explore different sources to gather relevant information.
This can be tedious and time consuming. But it can be made easy if you use the information from your blogs. For example, if there is a blog published on your website titled “100 Mind-Blowing SEO Statistics”, you can use the information in the blog to create a visually appealing infographic about SEO and save a lot of time.
4. Electronic Books
eBooks can be created to educate the intended audience and create traction. I find them to be excellent lead magnets to help you attract new prospects and fuel your sales funnel. eBooks are generally detailed and include long-form content. Therefore, they usually require more time and effort. Content curation can help you solve this problem as you can use different educational blogs published on your website to easily create an e-book.
All you have to do is find different posts that cover related or supporting topics. For example, you can combine posts covering different topics about starting a business and find an ultimate guide for aspiring entrepreneurs. This can help you save time and make the most of the value-creating content already published on your site.
5. Answers to questions
The purpose of creating content is to help your audience find the answers they’re looking for to make informed decisions. And accessing information through your website isn’t the only way to help them.
Sometimes the best way to engage people is to interact with them directly. Online communities play an active role here. You can leverage different platforms to interact directly with your audience and answer their questions yourself just by curating content from your blogs.
For example, many people use Quora to find relevant information. You can submit your answers to their questions there using information from relevant blogs. This can make it easier for you to educate and engage your target audience as you won’t have to create the content from scratch.
6. Social Media Content
To engage your target audience online, it is essential to have a social media presence. Being active on all social media platforms can be overwhelming, so you need to identify the platforms that are easily preferred by your target audience and just be active there. However, this won’t be as easy as you think when an average person uses multiple social media platforms and each platform includes different types of content.
To avoid overwhelming your content creation process, you can repost your blogs there. Consider sharing statistics, expert opinions and relevant findings from your published content on platforms like Twitter. Or create engaging posts to share on Facebook. You can also use images from your blogs to build traction through platforms like Instagram and Pinterest.
This can help you maintain an active presence on the channels best suited to your niche and attract the audience you want.
Final Words
Reusing your content can save time and make it easier for you to engage your target audience. It allows you to optimally use the content you have already created and get maximum benefits from it.
