Moomins on Samsung The Frame TV
Samsung
Tove Jansson’s much-loved Moomin characters will be featured at Samsung KX, the company’s experience space at Coal Drops Yard in London’s King’s Cross for a special one-day event on Saturday 23 May from 11am. until 6 p.m.
Moominvalley Comes To King’s Cross
The expansive space will feature exclusive Moomin artwork, on Samsung The Frame TVs, for starters. There will also be interactive digital design workshops where you can create your own Snufkin, Moomintroll or Hattifatteners, perhaps.
Interactive Digital Art Workshops
The Digital Art workshops will take place on May 23, 24, 25 and 30 and it is good to book tickets — although they may already be full as the link is not particularly forthcoming.
The Garden Party from Dangerous Voyage
Samsung
The artwork is featured here because 60 curated artworks showing the world of Moomin have just become available on Samsung Art TVs worldwide in the Samsung Art Store.
There is also an exclusive Moomin pop-up experience with interactive digital design workshops, quizzes to be played on Galaxy tablets and what are described as live storytelling moments. “Guests can also enjoy complimentary bubble tea, along with exclusive Moomin merchandise and plush-filled cafe areas designed to bring the warm charm of Moominvalley to life,” Samsung said.
Classic Tove Jansson Art on Samsung The Frame TVs
The Floating Theater From Moominsummer Madness
Samsung
The Samsung Art Store, you may know, is the selection of art that those with Samsung Frame TVs can view when they’re not watching TV shows. The 60 artworks cover Tove Jansson’s early black and white illustrations from the original novels from the 1940s to cover illustrations, watercolor artwork from Moomin picture books and more.
“The collection also includes more recent interpretations of the Moomin world, combining classic and contemporary works into one experience,” Samsung explained in a press release.
There will be some who may think that such content is reason enough to buy a Samsung Art TV, which now includes select OLED TVs such as the S95H (available globally) and the S99H in Europe.
For shoppers elsewhere in the city, luxury store Selfridges will also host a pop-up version of the collection.
